Two years have passed since Paboy Bojang’s eye-catching cushions took Instagram by storm. Now, the Napoli-based Gambian refugee is launching a crowdfunding campaign in order to save In Casa By Paboy. The brand’s brightly patterned cushions have been stocked at The Conran Shop, Selfridges and Paul Smith over the past year. However, the designer claims that even though the brand has enough sales to cover its overheads, it has struggled with making investments in the “crucial things that make an organization a business.” Paboy is calling on investors to invest in the future of the company as a profit-sharing social venture. He cites the difficulties of navigating Italy’s complicated and expensive bureaucracy, which even Italians find difficult. The founder’s “proudest achievement” is the ongoing support and employment of Blessed and Ibra migrants. A patchwork, handmade cotton cushion covers, GBP130, are available at Selfridges / SelfridgesMarketing. A production and business manager, and an accountant, are the next dream hires. As part of Save in Casa by Paboy campaign. Paboy is asking for donations, regular contributions and investment. Tuesday, 3 May will see the launch of a classic capsule collection. For more information, visit In Casa by Paboy
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