The London Art Fair will be returning to Islington’s Business Design Centre this month. It will feature everything from paintings to photography, ceramics and sculpture. The art world has struggled to overcome its elitist reputation. If the thought of attending an art fair makes you feel like an imposter, it’s not uncommon. Sarah Monk, the director of the London Art Fair, assured us that there are a lot of contemporary pieces for collectors with all levels of experience and budgets. ‘Yellow is Mellow, but Tricky to Pull Off’ by Charlotte Keates/Arusha gallery. Everyone is welcome to the London Art Fair’s director, Sarah Monk. She assures us that a good number of the 100+ international galleries exhibiting this year are offering contemporary and modern pieces for collectors of all levels and budgets. “Toad” by Amy Beager / Amy Beager/Wilder Gallery It’s also available for people who are unsure if they can afford it. “Try Jealous Gallery in London, which sells limited edition prints starting at GBP300. Kittoe Contemporary offers stunning paintings starting at GBP350. Wilder Gallery is a gallery that champions emerging female artists, and was launched during the Covid lockdown 2020. Their entire space has been dedicated to Amy Beager, who reimagines figurative paintings with bold colour juxtapositions. Her new collection, which starts at GBP500, explores and celebrates ideas such as love, desire, longing and transformation. Monk’s advice? First, love what you buy. She says, “The lifetime appreciation and love for an artwork you love can never fail.” You’re also investing in the artist who created it. You are funding them professionally, which allows them to grow and develop. “Collectors love to establish a relationship early in their careers and follow their progress as they grow. “Investment minded? Establish relationships What is it about their stories and their work that has fueled their passion? ‘Bringing The Past To New Horizons’ by Athena Anastasiou / Athena Anastasiou/Thompson’s Gallery”Of course, gallery owners want to sell their artists’ wares, but they are also great mentors and talent nurturers with valuable insights to share,” she says. Find out which exhibitions the artist has participated in in the past and inquire if they are in any important collections. If they are more established in their careers check if they have been featured in major institutions or public galleries exhibitions. Don’t be a slave of trends. Trends in the art industry are just as temporary as in other areas, so don’t rush to join the bandwagon. Instead, think about what makes an artist unique and why you will keep them in your mind. Tiffanie Delune/Tiffanie Delune/Ed Cross Fine Art. Because ultimately, whether you are buying art for investment or personal reasons, it is all about the initial connection. Tiffanie Delane/Tiffanie Delune/Ed Cross Fine Art. Tiffany has a solo exhibition with Ed Cross Fine Art, who supports underrepresented artists, she says. “Her unique story, she’s self-taught, and her beautiful paintings are immediately compelling. “NFTs are trendy, but paper is still the king” This is a predictable result of the Covid-19 pandemic. The context in which art purchases have become less personal over the past two decades. There is a lot of buzz about digital art and NFTs (Baffled?) Our handy explanation is here. But Monk also noticed a growing interest in physical art and the shared experience of visiting a gallery. She says that most collectors still buy paintings, drawings, and sculpture. However, Monk has noticed a growing interest in physical art and the face-to-face experience of visiting a gallery. While there are no NFTs on sale at the London Art Fair this year, multiple talks about the merging worlds of technology and art are included in the 2022 programme. It’s definitely keeping up with the times. Monk says that the most beloved thing about the art world is its contentious nature. “Trends change, but it’s great that we can discuss new areas and show that our thoughts and opinions are being considered. “Don’t be afraid of asking questionsIf this is your first art fair, you can rest assured that no question will be too silly. Monk says, “Our gallery owners have real expertise in their field.” Monk says that gallery owners are passionate and knowledgeable about their subject matter. Gallery are open to the chance to meet with art collectors and lovers, and share their artwork and introduce new artists. This is why the London Art Fair is so popular. So ask your questions freely. “Buying online is safer than ever” -Clever Steal At Travelers Rest by Ben Crase / Ben Crase/OtomysThe thrill of seeing art in person cannot be beat, but the pandemic forced galleries into becoming more digitally savvy. Many galleries have created user-friendly websites and social media platforms that allow for online purchases. The experience of seeing art in person is unparalleled, but the pandemic forced them to become more digitally savvy. Artscapy, a new digital platform that allows for the safe exploration and purchase of high quality art, is Monk’s favorite. Each artwork for sale is subject to due diligence to ensure safety, transparency, and authenticity. All artworks are also supported by blockchain-based certificates of authenticity and provenance. She explains that even if a collector is located abroad or is unable to travel to London, there are still options for them to fall in LOVE with an artwork in our viewing rooms, get in touch with the galleries, and give it a new home. Online buying can complement the physical visit to galleries and art fairs. “The London Art Fair will be returning to Islington’s Business Design Centre between 20 and 24 April 2022.