House of Hackney transforms London clergy house into new flagship store

Cult interiors brand House of Hackney has moved to Shoreditch, giving an 1856 four-storey clergy house a makeover with their signature Gothic-tinged Victoriana-meets-Seventies style.St Michael’s, a classic Victorian gothic church tucked away among the cranes and modern architecture that surrounds it, has been given an new life as an interiors one-stop shop filled with clashing prints, fringed lamps, glamorous velvet and golden snake accessories. House of HackneyThe brand’s flagship store, which opened in 2011, offers an immersive shopping experience that features concept rooms. You can also find inspiration and maybe a dinosaur bookend. Everything you see is available for purchase. Frieda Gormley, along with Javvy Royle, founded the company in 2011. The East Londoners were keen to add flowers and foliage to their home. House of Hackney was created when they couldn’t find what they wanted. “All that you see and feel here is based on our three guiding principles of compassion creativity consciousness. Every piece in this space evokes a memory for us. We hope it will do the same for others. If your home is not ready for a HoH visual explosion, there are many tips and tricks you can use. Little Wedgewood plates, which can be found at antique shops for fiver, make elegant wall hangings in your bedroom. Emerging artists have been chosen to display their work on the walls. House of HackneyAll sales will directly benefit the makers. Visitors can mix and match their new paint colors and old wallpapers using a touch screen computer. You can also project your creation onto the wall to see how it looks. Royle says, “It’s been important to us that help bridge the imagination gap. allowing people to dream, and helping to make those dreams a reality.” “We have always thought outside the box. We are inspired by the craftsmanship and artistry of the past, but we want to combine this with innovative thinking. With the start of a new chapter and our move from St Michael’s, we felt it was the right moment to create a piece technology that brought our collections to life. “House of Hackney” You can also wear William Morris-inspired prints from the House of Hackney. The second drop in their Barbour collaboration has been released with the opening of the shop. The heritage British brand has returned with another collection featuring their classics in Gormley and Royle’s prints. The highlight this season is the Ferncliff Wax jacket in a bolshie leopard print – perfect for Glastonbury.BarbourAfter Thursday’s opening event which saw craft gin and tonics flow in the garden and Pam Hogg take to the DJ decks, St Michael’s opens to the public on Saturday 26 March. The House of Hackney interior designers are available for appointments at no cost. They can also help with any size project.